A Look at the 'Numbers'
Highlighting the Wins
Market Disruption
When LiveOak Fiber brought me aboard the goal was to disrupt the ISP space with a local provider and a superior product in underserved communities. In18 months, under my direction and leadership here's what we accomplished:
EFFORT:
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Hired and managed a team to serve both locations
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Established a multiple million dollar budget
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Developed digital platform clad with all points of access
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Redesigned, developed and brought new website to market
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At the helm of ALL creative, content and beyond
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Liaison for production for all Ads
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Created podcast and studios for organization
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Implemented HubSpot and all email automation
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Events management
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Engaged traditional media (billboards, direct mailers, magazines, radio, and TV, etc.)
RESULTS:
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5 ADDY's the first year!
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40,000+ visitors to website/monthly
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10,000 paying customers by Year TWO
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6,000 MQL's give or take on a monthly basis
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Nearly 50,000 leads in total in the pipeline!
Enhanced New Patient Intake
When I started working with the team at Jax Spine & Pain (formerly Jacksonville Spine Center) there was one location and not a ton of online traffic moving through their website. Living a lifestyle free of pain or at least managed pain and setting a realistic approach to this way of life was on the docket and I was up for the task of coming up with a new name (that included pain in the "search") and creating a lifestyle brand that was attainable through the doctors at Jax Spine & Pain.
EFFORT:
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Rebrand — new logo, new content, new messaging, new website, new everything
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Indexed close to 150 pages of new content in under 6 months for site copy
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New Headshots/Bios clad with videos of each doctor
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Expanded footprint opening multiple locations
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Realigned B2B + B2C information to prop up with where the money flows (aka what procedure yields the biggest dividends — make sure that's at the top)!
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Events around the "grand opening" of the new locations (build the hype)
RESULTS:
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TRIPLED NEW PATIENT INTAKE WITHIN 90-DAYS of launch! The platform is now so strong they are still driving results to this day! #digitalmatters #builditsound
